It all started with a simple problem: the poor durability of today's chargers and the chaos they create.

A group of friends, frustrated by broken cables, breakages, and lack of compatibility between devices, decided there had to be a better way. And so Innobative was born, a company dedicated to transforming small, everyday problems into innovative solutions that improve people's lives, specializing in technological improvements for mobile phone accessories.

We've all felt that frustration, too, when a cable fails at the worst possible time, when a device doesn't have the right charger, or when technology seems to make everything more complicated than it needs to be. We know what it's like to be surrounded by technology that should help, but ends up creating more problems.

That’s why at Innobative we design products that we actually want to use: simple, versatile, and designed to make life easier. We focus on quality, because we know how important it is to have a product that you can rely on day after day. And, above all, we focus on practical innovation—the kind that makes you wonder how you ever lived without it.

We want our products to be with you every step of the way, tangle-free and hassle-free. From the cable that charges all your devices to the gadgets that make your home smarter, our purpose is to help you make the most of every moment. Because technology should work for you, not the other way around.